Microsoft is now looking for a name for the mascot

May 27, 2015 08:56 GMT  ·  By

Japan has a completely different marketing culture when it comes to basically every single product that big companies launch there, so Microsoft is trying to align the upcoming Windows 10 operating system to this trend with a special anime mascot that will be used to promote the software.

The mascot doesn't have a name yet, but Microsoft is looking for one as part of a contest that will debut on June 19 and will allow users to submit their own proposals, as CrunchyRoll reports.

There's even a story for this mascot, with Microsoft saying that she's a 17-year-old schoolgirl coming from the future to work in the IT industry in Tokyo, obviously for Windows 10. The voice of the girl will be Ai Nonaka, a famous voice actress known for her appearance in Gintama, Doraemon, and Clannad.

This isn't the first time when Microsoft turns to anime mascots to promote Windows, as the company did the exact same thing three years ago, when it launched Windows 8. At that time, Redmond picked not one, but two mascots.

Windows 10 is projected to reach RTM in June, and before anything else, there's no indication that the start date of this contest is in any way related to the RTM date of the operating system. General availability for Windows 10 is expected in late July or August.