Good marketing and quality products brings the big cash

Jul 4, 2015 14:50 GMT  ·  By

According to DRAMeXchange, the world’s top memory market tracker, Kingston’s revenues increased in 2014 by an impressive 21%.

TrendForce, DRAMeXchange’s parent company, believes the growth has been primarily caused by stable prices and the rise of contract transactions in relation to spot trades. Analysts believe that the average selling price of a 4GB DDR3 memory module grew steadily with about 18% year by year without affecting sales and obviously providing good quality together with good branding strategies.

What’s impressive, according to DRAMeXchange, is that the top five manufacturers of DRAM modules account for 81% of the 2014 total gross sales, and the top ten companies make up 92% of the market revenue for the same year. The dominant companies are Kingston Technology, Ramaxel from China, ADATA from Taiwan, Micron from US and Transcend Information also from Taiwan.

A run-down of this data shows that Kingston holds its No.1 position having no less that 59% of all revenues, taking full advantage of increasing contract trades by offering stable prices and increasing sales with a mind-blowing 44% in 2014.

The second company Ramaxel keeps the second place behind Kingston but by a very large margin, having only 7.66% of the market share, and is helped staying there by supplying modules to Lenovo Group.

DRAMeXchange concludes that the DRAM market is shrinking this year and module manufacturers should look for new markets or new attractive offers to increase revenue growth, and to better address the market of gaming applications.

In my opinion however the upcoming DDR4 technology together with the LGA1151 socket is what holds the market back from any immediate investments until the new tech will arrive this autumn.

Tables don't lie
Tables don't lie

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The DDR3 era ends with Kingston victorious
Tables don't lie
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