Facebook has nearly 1.5 billion monthly active users (MAUs)

Jul 30, 2015 07:44 GMT  ·  By

Facebook published its Q2 results, and stock owners (if by any chance you're one) will be very happy to hear the company exceeded Wall Street expectations.

According to its most recent financial report, the social network owns most of its cash to the mobile advertising business, which brought it $2.9 billion / €2.65 billion of the total $4 billion / €3.65 billion reported revenue.

This is roughly 79% of all Facebook revenue and is up 62% compared to Q2 of 2014.

According to a study by the Ampere Analysis media research and analytics subscription service on which we reported last month, advertisers are willing to pay for less ad exposure on Facebook compared to YouTube, a trend that has materialized and validated the research with the posting of the recent Q2 results.

Facebook has (almost) 1.5 billion monthly active users

This growth is also driven by the fact that the social network is becoming known more and more for its mobile application, transforming its image from a website with its "wall" of news, into the vertical motion of a thumb, scrolling through postings on a smartphone.

The company is reporting mobile users are spending more time on the network using their smartphones, coming in bigger numbers than before.

The numbers are 1.31 billion active users each month, and 844 million active users each day, both values being an increase of 23% and respectively 29% compared to the numbers recorded last year.

Across all devices, Facebook is also reporting 1.49 billion monthly active users (13% year-to-year growth) and 968 million daily active users (17% year-to-year growth).

As Facebook grew bigger, expenses also went up

On the downside, advertising revenue from the desktop version of the site went down 10%, racking in only $919 million / €840 million.

Additionally, the report also highlighted a growth in general expenditures, with an increase of 82%, to a value of $2.8 billion / €2.56 billion.