Twitter stock goes up after the deal is announced

Aug 11, 2015 13:17 GMT  ·  By

Twitter and the NFL (National Football League) have announced a new deal that will bring more NFL game highlights to your Twitter feed.

The NFL is probably the most social media-savvy sports league around, with promotional deals in place with Facebook and YouTube to help it distribute and promote its games, highlights, merchandise, documentaries, and behind-the-scene footage.

The NFL has also been the first sports league to have its own dedicated sports TV channel (NFL Network) and one of the first to offer games broadcasted online via its NFL Game Pass service.

Thinking better about it, the only Pinterest commercial I’ve ever seen until now is the one that runs on NFL Network, promoting the leagues Pinterest account.

You can see why the NFL has renewed its Twitter deal once again, which it first put into place in 2013 and then renewed last year as well.

Wall Street reacts favorably to the Twitter-NFL deal

Despite the fact that Twitter's management seems to be in shambles while they search for a new CEO, the company's other departments are operating as normal.

This new deal will fit right in with a secret project the company has been working on since last year, named Lightning, which aims to revamp the entire social network and make it focus on live events.

Having NFL games available should take care of Sundays, Mondays, and Thursdays for half of the year, and should also make other leagues follow suit in the coming months.

As the news about the new NFL deal broke on Monday, and as Jack Dorsey bought more stock in the company, Twitter stock went up 6%, as Forbes reports.

Signing a deal with one of the richest sports leagues around can have this type of effect.