14 DAY TRIAL // Microsoft continues its growth in the search business, and new statistics show that Bing adoption is on the rise while Google is rapidly losing users year-over-year (YOY).
comScore data for the month of November 2015 in the United States indicates that Microsoft's search engine is the only giant that actually managed to improve its share during the month while both Google and Yahoo stagnated.
In November, Google continued to be number one in the US with 63.9 percent of the searches in the United States performed on its sites. Microsoft was second with 20.9 percent while Yahoo was third with 12.5 percent.
What's interesting is that both Google and Yahoo had the same performance as in October 2015, but Microsoft managed to improve its share by 0.1 percentage points. While that doesn't seem much at first glance, it's worth noting that Bing is slowly but surely growing over the 20 percent share that was attained in the summer.
Google's drop
Reaching 20 percent in the search business was clearly an important achievement for Microsoft, but at the same time, Google also lost ground in the last few months.
While it had flat performance in the last couple of months, Google is now at 63.9 percent, down from no less than 67 percent a year ago, and there's no doubt that Microsoft is also partly responsible for this decline.
Windows 10 is clearly one of the reasons behind Bing's increase on the desktop, as the new operating system not only uses it as the default search engine but it also bundles it into Cortana, the company's personal assistant available on PCs and mobile devices.
Bing's search share is expected to continue its growth in the coming months as more people move to Windows 10, but it'll be interesting to see how Google reacts to slow down its decline.