14 DAY TRIAL // Xbox One reportedly crushed all manner of competition this Black Friday, being at the top of the public's choice as far as new home consoles are concerned, in the United States.
The report comes from a market tracking website, InfoScout, whose figures claim that Microsoft's latest computer entertainment system managed to secure over half of all console sales on Black Friday.
Granted, it's not that big of a surprise, since Microsoft went out of its way to push the Xbox One with attractive price cuts and bundles, much more than its main competitor, Sony, did.
Of course, Sony's PlayStation 4 did come in second, with a total of 31 percent of all console sales, followed by the Xbox 360 with 9 percent, the Nintendo Wii U with 6 percent, and the PlayStation 3, accounting for 1 percent of total Black Friday home console sales.
Both the Xbox One and the PlayStation 4 were released a year ago, on November 22, and InfoScout also tracked the consoles' performance during Black Friday 2013, when the Xbox One and Xbox 360 were the definite winners, with a total share of 61 percent of sales, compared to the PlayStation family's measly 30 percent.
Methodology and further information
You should keep in mind that the numbers only reflect sales which occurred on Black Friday, and not the entirety of the month of November, and that they only take into account North American sales.
InfoScout revealed that it created the report based on a number of 180k receipts submitted over the course of Black Friday, out of which 2k covered game-related purchases.
The data included pretty much every major retailer chain that sold electronics, among which GameStop, Best Buy, RadioShack, Target and Walmart.
The company revealed that 90 percent of total Black Friday console sales were of bundles, with a number of 75 percent of submissions stating that the free included game was the principal factor in the decision to make a purchase.
Price was cited by most buyers to be a defining factor in the decision to acquire a new gaming system, so apparently Microsoft's ongoing campaign to push for sales during November, one of the busiest retail months of the year, was a worthwhile effort.
It's going to be interesting to see whether Microsoft managed to beat Sony when it comes to Xbox One versus PlayStation 4 sales for the entire month of November, later this week, when the NPD Group publishes its North American retail data, or whether the registered victory only accounts for November 28.
