14 DAY TRIAL // Spotify has some big plans to lure in more users that are willing to pay for the service. Its latest solution is Spotify Family, a plan that is designed for families of up to five members.
What the company wants to do is to cut down on the fighting that always happens in families that share a single account on a platform. This is pretty much the same strategy adopted by Netflix not too long ago when it introduced the family plans allowing everyone to watch movies and shows on their own profiles.
“Want to keep your 60s soul classics playlist separate from your kids’ Frozen soundtrack and save money in process?” Spotify teases.
Spotify will, just as Netflix, have new pricing options for those interested in the new plans. They are, of course, cheaper than it would be to just buy every family member a full subscription, while still offering everyone all the perks of the premium subscription. That includes offline support, no ads, individual playlists and favorite tracks list.
Spotify will be charging $14.99 (€11.73) for two users, $19.99 (€15.65) for three users, $24.99 (€19.56) for four users and $29.99 (€23.48) for five users. The Premium account costs $9.99 (€7.82) per month for regular users.
Rolling out in the next couple of weeks
Spotify Family isn’t available just yet, but it will be rolling out to everyone in the world in the coming weeks. It’s clear that Spotify is trying to get people to sign up for the premium service by adding in new perks. It is estimated that out of the 40 million users Spotify has, only 10 million of them are paying customers.
“This is one of the most asked for features from our audience. With today’s announcement we’re making it easier than ever for the whole family to experience Spotify Premium on their phones, at home and on the go,” says Ken Parks, chief content officer at Spotify.
Spotify has been expanding around the world at a relatively fast pace, although it’s certainly slower than some people would like. The company has been bragging that after its arrival in Australia, music piracy has dropped 20 percent.
Considering that Australia has been heavily criticized by the music and movie industries for having extremely high piracy rates, Spotify’s claim strengthens the idea that if people have a valid, legal alternative to pirating content, they’ll choose it as long as the price is fair.