14 DAY TRIAL // Sony's mobile business is clearly dragging the company's profits down. In the last couple of years, the Xperia division lost huge amounts of money and the Japanese company is now looking for partnerships with other handset manufacturers or even candidates for acquisition.
When a company like Sony reports huge loses almost every year, it becomes obvious that they are doing something wrong and its execs are unable to adjust the company's multiple departments for lower costs.
Not to mention that its products have been fairly overpriced just because they were wearing the Sony brand, something that Samsung has recently started doing as well.
Sony has launched many weird gadgets since the last year, but the latest $1,200 Android Walkman is one of the strangest. At that price, you could get much better gadgets fit for audiophiles, but Sony is probably thinking that it still has lots of fans who would pay any amount to have something unique.
Well, that isn't the craziest idea Sony engineers came up with this year, as the Japanese company has just announced it will launch a 64GB microSDXC card that will cost no less than $160, that's five times the amount of a similar “regular” card.
Sony is not sure about the microSD card's demand but thinks someone might buy it
But what makes Sony microSD card so special that you will need to pay such a high amount of money? According to the company, the memory card has been especially engineered for sound quality and “produces less electrical noise when reading data.”
That is the stupidest idea of a gadget, but coming from Sony, which took a lot of controversial decisions lately, it shouldn't be surprising. To make things even more hilarious, it looks like even Sony's engineers don't have any idea whether this product has any demand on the market:
“We aren’t that sure about the product’s potential demand, but we thought some among people who are committed to great sound quality would want it,” said a Sony spokeswoman. What's your take on Sony's new $160 64GB microSD card? Would pay that much for it?