14 DAY TRIAL // Rumer Willis, the eldest of Bruce Willis’ daughters with ex-wife Demi Moore, is featured in the 2015 lookbook from New York-based designer Franziska Fox, but she’s not happy about the massive amount of Photoshop that was applied to the final photos.
In fact, she’s anything but happy, because she’s speaking out about it in an interview with Us Weekly.
As she puts it, if you’re going to hire her to represent your brand, why would you want to tinker with her face and body from behind a computer screen to make her completely unrecognizable?
This kind of retouching is not ok, it’s just “weird”
The lookbook has been out for some time but it’s just now that Rumer is going on the record with her negative reaction to it. If you check out the photos included in the gallery below, you’ll see that she’s not making a huge fuss out of nothing: there are at least a of couple pics there where you can hardly tell that’s Rumer posing.
Speaking to the celebrity publication, the 26-year-old star stresses that hiring a celebrity to be the face of your brand and then retouching her photos until she’s practically unrecognizable defeats the purpose of asking her to pose for you in the first place.
She “gets it,” she understands this urge editors feel to “improve” certain things on the models in photos, but a line should definitely be drawn when they get into changing facial traits or the shape of the arms, which is what they did to Rumer’s photos.
“Frustrated” is how she feels when she looks at the photos because she imagined she would be part of something beautiful, only to find out that editors changed who she was by completely changing her appearance.
She also adds “weird” to the very short list of feelings she’s experiencing by looking at the photos.
The problem is with the industry itself
However, Rumer isn’t upset with the editors who did this to her photos, but rather with the entire showbiz industry, because it’s setting all these troubling trends.
The problem of how much Photoshop is applied to photos that run in the media, be they beauty ads or simply posters for movies or album covers, has been debated for years now, with some voices even asking for a note to be included on all such material to mention the parts that have been modified post-production.
This much Photoshop sends the message that girls and women should strive to look like the women in the photos, even when these women look nothing like this in real life. At the same time, it “educates” society in general to expect nothing less from women so, on the one hand, it lowers women’s self-esteem while raising the bar on what beauty must be like to an impossible, unreal, unattainable standard.
Rumer’s idea of self-esteem is that you should feel beautiful no matter what you see in the media. Since the media won’t stop running such obviously fake photos, then she suggests we look inside to find our real beauty.
“You should be able to feel beautiful with no makeup on, completely naked, and feel totally stoked about how you look and no one should be judging you for anything,” she says.
