14 DAY TRIAL // When EA Access was first announced, a lot of gamers were uncertain about the value the new service for the Xbox One would offer, but Electronic Arts says that in the limited time since it was introduced, the membership has grown quicker than the company was expecting and players engage with it for long periods of time.
Andrew Wilson, the chief executive officer of the publisher, is quoted by VG247 as saying that continued momentum is anticipated for the coming months and that there are plans to expand the range of content which is offered.
Peter Moore, the chief operations officer, adds, “We’re seeing both empirical and anecdotal data that people now who are members of Access and of course, have access to games like FIFA and Madden, who’ve said that ordinarily they wouldn’t have gone out and bought them, are now experiencing them and enjoying them and our belief is the next time around when the games are launched, they will actually buy them.”
Using EA Access on the Xbox One, gamers have access to six-hour trials for major releases which include all their core features. This method is apparently more effective at showing gamers what the experience has to offer than a classic mode.
Moore believes that the service will offer even more value as the range of video games offered increases.
EA Access costs 5 dollars or Euro per month or 50 dollars or Euro per year, and apart from trials it also gives a 10 percent price cut for all upcoming releases, as well as direct access to the Vault.
No plans to move EA Access to the PlayStation 4
When EA Access was first introduced, the company said that it worked with Sony to also bring it to the PlayStation 4, but the platform holder decided that the service would not introduce enough value.
Apparently, the situation has not changed since launch and there are no plans to try and re-negotiate with Sony.
It’s unclear at the moment why Electronic Arts does not plan to introduce a version of the EA Access concept on the PC, where it would offer a solid upgrade over the Origin digital distribution solution that the company is currently using.
The company might be scared of the increased potential for piracy, but the service could be a good way to introduce some functionality that the leader in the field, Steam from Valve, does not currently have.