“From one gift come many,” reads the tagline

Nov 19, 2014 15:02 GMT  ·  By

With about one week to go before Black Friday kicks off in the U.S., Apple has revamped its online store to feature huge marketing materials for all the key selling products in the venue, including iDevices, Macs, and accessories like the Beats audio gear.

Headlining the redesign is the tagline “From one gift come many,” which is Apple’s way of saying that its products are sure to put a smile on anyone’s face. In other words, the redesign is actually for the holidays, but the timing is obviously tied to next week’s shopping event.

iPad front and center

The promotion puts the iPad at the top of the list, with Apple saying, “iPad – Let them choreograph a recital. Explore the North Pole. Organize a food drive. And take their entire songbook caroling.”

The redesign extends to the individual product pages, so if you click on one ad, you’re taken to another set of promo images and info regarding that particular product.

Next in line is the Mac. Apple features the entry-level MacBook Air as the most likely choice for anyone looking to turn it into a gift for someone. Strangely, iPhone comes third: “Let them make bigger memories. Fill more albums with holiday photos. Shoot the next family movie. And share it all with the world,” the company says.

The Apple TV is also featured in a big advertisement. This is not surprising, considering that it has its own product page now. A set of redesigned gift cards – in silver, gold, and space gray – are touted just underneath the Apple TV promo.

Beats by Dr. Dre

Apple’s multi-billion-dollar acquisition couldn’t have possibly been left out of this equation. Beats by Dr. Dre is such a big part of the gift-centric promotion that visitors of store.apple.com will have to scroll twice to see just four products. Apple loves to show off the design, but writes the prices in a very small font. Probably to make them seem affordable.

A Toys and Games section includes stuff like the SteelSeries Stratus XL Wireless Gaming Controller, Parrot Bebop Drone, and other fun stuff.

Finally, Apple touts the Apple Store app, which lets you shop these things right from your iPhone or iPad. The Cupertino giant usually doesn’t offer big discounts on Black Friday, so don’t get your hopes up for any free iPhones or hundreds slashed off iPads or Macs.

The best Apple has always done is about $50 / €50 off iPads and up to $100 / €100 on Macs.

Apple Store promotions (16 Images)

"From one gift come many"
iPad promoMac promo
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