Redmond says its mobile platform will be more appealing because it'll be part of the entire Windows ecosystem

Mar 4, 2015 06:23 GMT  ·  By

The lack of apps on Windows 8 and Windows Phone is one of the main issues that Microsoft is working to tackle with the release of Windows 10, but while there's no guarantee that anything could change when this new OS comes out, the company says that it already has the premises to make its platform more appealing to developers.

Basically, with Windows 10, Microsoft hopes to bring in more developers just because all platforms would provide a similar experience across devices, so the phone version, for instance, would be part of the big Windows ecosystem.

In other words, those who create an app for phones can also target tablet and PC users at the same time, thanks to the concept of universal apps that would be the core of Windows 10.

Google will love Windows

That's why many developers will come and try Windows 10, and Tuula Rytilä, senior VP of Windows 10 for Phones marketing, is very confident that Google is one of those who'll love the new OS.

“Of course it's like a chicken and egg in terms of - do you bring scale? do you have the apps? When we can make Windows familiar on the phone as well now with Windows 10, {Windows Phone} is something different but it's part of the whole Windows ecosystem. I think we can also bring the scale and we can be interesting and lucrative to all kinds of developers - including Google,” she said.

Google isn't offering any apps for Windows Phone, aside from a simple search tool that's already available across the majority of platforms, but apps such as Gmail, Google+, and Google Maps are still unavailable for those using Microsoft smartphones.

But that's going to change in Windows 10, simply because apps designed for smartphones and tablets running the new OS will share a big part of their codes, so it's easier to tackle a bigger number of users with the very same project.

Obviously, Google embracing Windows Phone is just a very optimistic forecast, but there's no doubt that Microsoft would really benefit from apps that would allow its users to access services owned by the search giant.

And yet, nobody can actually tell right now if Google is in any way interested in making its services available on Windows Phones, but with a 3 percent market share owned by Microsoft in the smartphone business, that's still hard to believe.