Cupertino has rolled out two new ads for its latest iPhones

Dec 2, 2015 12:49 GMT  ·  By

Rumor has it that Apple is hard at work to bring out a new iPhone model, possibly the iPhone 6c, but at the same time, the company’s also doing its best to promote the existing versions that are up for grabs all over the world right now.

The company has thus rolled out two new ads for the iPhone 6s to highlight some of its key features, including Siri and the new A9 chip, exclusively used on the new standard and Plus models.

“The iPhone 6s is here and the only thing that’s changed with the new chip is everything,” Apple says in the description of the video, using the same “everything” slogan that’s forbidden in China.

Truth be told, the iPhone 6s indeed comes with significant upgrades over its predecessor, including not only the A9 chip but also 2 GB of RAM, a 12 MP camera, and 3D Touch, but it’s still behind rivals such as the Samsung Galaxy S6, which features 3GB of RAM and a 16 MP camera. You can read more about the chip in our iPhone 6s Plus review.

Apple, however, claims that the new chip and the software optimizations implemented in iOS 9 provide one of the best mixes on the market, so it’s up to customers to decide if this is good enough. In the meantime, these ads are worth a look, so watch both of them right below.